Dry Wash often-sharply highlighted market potential based on demographic factors, cultural barriers, and deeply ingrained cleaning habits remain significant hurdles to broader category adoption. The pandemic, in particular, has created a need for convenience and products that make routine tasks easier for Brazilian consumers. This demand has largely been tapped by traditional surface care products, but opportunities exist for all-purpose cleaning wipes to also capitalize on the elevated importance of hygiene during the pandemic.

In more affluent Brazilian households, domestic helpers typically handle the majority of laundry and housekeeping chores on a weekly or daily basis. These workers, however, are typically more familiar with the use of more traditional cleaning products and lack awareness of formats such as all-purpose cleaning wipes as a substitute to traditional surface care.

Shine Without a Drop: Dry Wash Explained in Brazil

As such, it is important for new product marketers to clearly articulate the benefits of their all purpose cleaning wipes to this demographic to ensure that these products are positioned as a viable alternative to traditional surface care options. Additionally, product pricing must be competitive with traditional format products to ensure Brazilian consumers remain receptive to this newer technology.

In sugar-energy plants, where DCSs are widely used to separate trash and inorganic extraneous matter (IEM) from the stalk for cane milling and energy generation purposes, efficiency rates vary between plant types. This is due to the complex interaction between mechanical and thermal processes that impact the separation efficiency of IEM from EM. To improve these processes, the development of an effective and low-cost IEM separation system is needed.