ryder wear

Achieve the toned body of your dreams in a range of sleek and sexy workout clothes from Ryder Wear. The brand’s specialised leggings are designed with body builder in mind, making them a true wardrobe essential. Their fabric is moisture-wicking, ensuring you stay cool and dry during your sessions in the gym or wherever you train. The range also includes a wide variety of colours, from airy pastels to darker yet striking hues that’ll make you look as strong as your muscles.

Established in 2009 in Adelaide, Australia by David and Natalie Lukic, the company is a fitness brand that’s made by lifters, for lifters. They focus on building the best lifting shoes and gym clothing, never taking shortcuts around quality, function or style. From the beginning, their team has been driven by a desire to help as many people as possible reach their full potential through fitness.

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Influencer marketing is an important part of their approach to growth, and they have a strong focus on nano-influencers. These influencers have smaller, more targeted audiences and a higher chance of connecting with those followers on a deeper level. They’ve partnered with influencers that specialise in nutrition, training and lifestyle. For example, GGtwellness, who has 1,398 Instagram followers, and an engagement rate of 4.4%.

The brand’s ethos is “strong is the new pretty,” and they have made it their mission to empower women by helping them redefine femininity through a healthy, fit body. The ryder wear collection is designed to suit women of all sizes and body types, from the skinny to the curvy.