YouTube Analytics Tools
To access the built-in YouTube Analytics Tools, select the More from YouTube menu on the top-left of your YouTube Studio screen or click on the Analytics option in the drop-down menu when viewing a video. YouTube analytics is a robust data platform that equips content creators with a wealth of actionable insights about their videos and channel performance. It covers a range of key metrics including video views, watch time, video reach, audience demographics, and more.
YouTube Analytics Tools: Unlock Insights to Grow Your Channel
YouTube’s Real-Time Report lets you see the number of views a video is receiving at any given moment. This can be helpful to identify sudden spikes in video views that might indicate a viral effect on social media platforms such as Reddit or Twitter. It also helps you discover whether the increase in views was caused by a specific video or by other marketing efforts such as paid ads.
The Traffic Sources Report reveals the percentage breakdown of how viewers find your content—whether it’s via suggested videos, browse features, playlists, channels, YouTube search, or other sources. This can be helpful to analyze your current YouTube keyword strategy, or help you determine what type of content you should produce to target your audience more effectively in the future.
The Top YouTube Search Terms tab shows the most common searches that lead people to your videos, and if these words are different from those used in your video metadata. You can also find out the most popular CC languages and subtitles used on your videos to further improve user experience.…
